Overview
Olivia Hermans-McFarland is a seasoned marketing and communications professional with nearly two decades of experience building brands, driving public relations strategy, and crafting campaigns that connect and convert. She has combined academic excellence with real-world expertise throughout an 18-year career that spans brand development, digital strategy, content creation, media relations, public relations, and event production.
As Marketing Manager at Maxson Mago & Macaulay, LLP (EM³ Law), Olivia has spent four years channeling that depth of experience into the legal sector, developing integrated marketing programs that sharpen the firm's identity, deepen client relationships, and establish a clear competitive edge. She brings a combination of creative vision and strategic discipline to her work, translating complex legal services into clear, compelling narratives that resonate with clients, referral sources, and the communities the firm serves.
A recognized contributor to the legal marketing community, Olivia serves on the Communications Committee at NAMWOLF (National Association of Minority and Women Owned Law Firms), where she supports national initiatives that elevate the visibility and influence of minority and women-owned firms across the country. Her involvement reflects a deep commitment to inclusion, representation, and advancing equity within the legal profession.
Olivia is also a proud member of Zonta International, a global organization of professionals empowering women worldwide through service and advocacy. With clubs in more than 60 countries, Zonta works to advance the legal, political, economic, educational, health, and professional status of women, and to eliminate gender-based violence. Her membership reflects a personal commitment to lifting others up, a value that shapes both her professional work and the causes she chooses to support.
Whether orchestrating a firm-wide rebrand, managing media outreach, or producing high-impact events, Olivia brings the same standard to every project: thoughtful, purposeful, and built to last. She is a trusted partner to attorneys and firm leadership, and a proven driver of growth rooted in genuine connection.
Education
- B.S. in Business Administration, Herzing University | Magna Cum Laude, 3.88 GPA | President's List, Dean's List, Honor Roll
- B.S. in Hospitality Management, Business School Notenboom, University of Applied Sciences
- Digital Marketing Certificate, Cornell University
- Spanish Language and Literature, Universidad de Salamanca
Languages
- English
- Dutch
- Spanish
- French
